What is the future of Social Media Marketing (SMM) in Malaysia?

Everything changes over time, and social media marketing in Malaysia has no exception; you can expect that it will remain the same over time; new technologies come and enter the social media industry, which also affects social media marketing. So you need to be very careful about these changes and be consistently aware of these changes because these changes can affect your business and its progress.

With the advancements in Artificial Intelligence, Machine Learning, and Augmented Reality, social media companies are also changing by implying these new technologies in their platforms. Therefore, you need to understand these technologies, how they affect social media platforms, and what you can do to use them to better your business. Here are some of the main points you need to understand about the future of social media marketing.

Micro-Influencers

With this rise of many social media platforms, the number of micro-influencers also increases, and you can use them to grow your business. Macro Influencers can be very expensive. Every business cannot afford them because their work is on their terms and at very high rates, so micro-influencers are the second and most beneficial option. These influencers have a good amount of followers from a specific niche, and if your product is related to that niche, you can use them for marketing your product on the social media platform.

There are a lot of influencers out there, so you need to be very picky here; research about many influencers, how they work, and why they can be a good choice for your product, so contact them and finalize the deal with them. It is one of the most critical future options in social media marketing. If you use it correctly, it can be affordable and on the target.

Chatbots and AI

As we all know, engagement is significant in social media marketing, and it does not help you influence more people, increase followers and sell products. Instead, it helps a lot in brand building, but if you have a lot of engagement on your social media account, it can be challenging for you to engage with them, so here comes Chatbots and AI. These bots are AI-powered software that uses your instruction and engages with the followers and customers; You give them a set of instructions and a most natural reply to the most commonly asked or expected question. These chatbots then work according to your instructions. You can monitor them from a dashboard.

This modern technology helps a lot to share the workload of your campaigns because it automatically generates a reply to a query from your customer. Then you can chat with the customer for further proceedings. It works as a hook, and customers do not wait for your reply in their inbox; they know that you have noticed and will reply soon.

The Rise of Groups

Facebook is still the world's biggest social media platform. It introduced the group feature; it can be an excellent source for your marketing because each group includes all the like-minded people, and they are interested in the same thing; that is why they are in this group. So the catch for you here is the chance to grow your audience and market your brand. You can do this by actively sharing valuable and unique content in the groups and participating in the conversations; in this way, people will notice you and follow you and your business. You can also share your products in the group after talking with the moderators of the groups.

Transparency

The one thing that will be a big thing in the future of social media marketing is transparency. Transparency is about yourself and your brand, how you portray yourself on social media platforms, and how transparent your content is. Are you hiding something under the table are putting everything on the table? If you are nuanced and honest, it will pay you back in the form of loyal followers of your business; they know that you are the person they can believe in, and you cannot betray them.

At this age, it is not easy to betray and shape yourself wrong on social media, and it is not suitable for your business. It can destroy your business and distort your social media picture, and you know that bad things spread fast. However, you have to pay the price if you take the wrong step, so always be transparent and not hide anything about our product; tell them everything, ad they will like this honesty.

Augmented Reality

Augmented reality will be a very effective tool in product marketing. This technology uses 3D image viewing, Virtual Reality, and Machine Learning to create a virtual world that looks and acts like reality. This technology helps better understand and showcase the product with all its vibes and energy. One of the world's biggest furniture makers, IKEA, is already used this technology. The company uses this technology to show its products in its app. They give the audience ability to create a 3D virtual environment and tailor it according to their needs, and then view different furniture settings in that place. It provides the customer with a virtual image of the product, how it looks like in the real mad in their home.

So this technology not only creates engagement, but it also creates fun and energy for the customer, and as a result, cony gets leads and loyal customers. You can also use this technology to increase your business through social media marketing.

Final Word:

The whole internet is moving toward a new change defined by artificial intelligence, machine learning, and augmented reality; as a Malaysian businessman, you need to get ready for it. You can use this chance to grow your business. Social Media marketing is also changing. It is becoming more customer-centric and more competitive, but remember there is always a lot of space to improve on, so you can improve your social media marketing campaign and enjoy its benefits.