Pros and Cons of Social Media Marketing in Malaysia 2022

Photo by Nathan Dumlao

Social Media Marketing is not a new thing in the Malaysian business market. Still, many businesses go into this type of digital marketing without understanding both sides of this coin: positive and negative. They mostly head to the positive side, but no one tells them about the negative side of the social media marketing that can negatively affect their business, and no one wants that.

If you are the same kind of business owner who does not know about the negatives of social media marketing, then this article is for you.

The Pros

Here are some of the main perks of the social media marketing that attracts marketers for marketing:

Low Cost

Compared with traditional marketing resources like newspapers or TV, social media marketing has a low cost because it does not need lots of starting money in this marketing. All you need is a bank card attached to the social media platform, and having a page on this platform is enough to start your social media marketing campaign. There is no technical stuff involved in this market, and all you have to do is fill some blocks, ad your campaign is ready for launch.

Large Audience

The large audience of social media platforms also makes it a lucrative marketing source because it allows you to reach out to a massive audience without much hassle. The platform shares all the necessary data with you, and you can tailor it according to your needs. The enormous audience of social media platforms is one of the most notable reasons why this type of marketing has gained much popularity in such a short time. Every business owner wants to reach out to many of his potential customers, and the social media platforms give him that magic stick in the form of social media marketing.

In this fast-paced economic age, you cannot go with the slow resources and shout for the attraction; you need to be fast and lead the race if you want to win. Social media marketing allows you to be leading the race. You can deliver and share your product with just a click of a button and then monitor it to mould for better results; everything is in your control. Unlike the traditional resources, you need a large amount of money to start the marketing campaign.

Interaction is the key to the success of every business in this age because if you can engage the customers with your marketing content, then there are high chances of conversion. The audience will like your content and products and give them a try. You can engage your audience through social media marketing and urge them to take action with your call to action.

Brand Loyalty

If you want to go for a long run with your business, you need to build a brand that attracts its customers and is loyal to its product, quality, and response. With social media marketing, you can build brand loyalty, and those loyal fans will help you sell more and earn more. Social media campaigns can convert your business into a brand and a dedicated audience.

The Cons

But as we all know, there is always a second side of everything, social media marketing has no exception, so here I am going to reveal the downside of social media marketing, which you cannot ignore:

Generates negative users

With social media marketing campaigns, you cannot control the type of user coming to your site due to many users on social media. As a result, your content or message may reach out to a spammer or a hacker who can use your product for something malicious or harm your business. So it's a downside of social media; you can avoid it by clearly selecting the audience you want to reach out to.

ROI

The return on investment in social media marketing s hard to define because you can never estimate how much effort you have put in to get the desired result. You can only calculate the financial side of this marketing. Still, you cannot understand and measure the hard work it consumes to run a successful social media marketing campaign in Malaysia.

There are only a few social networks famous globally that bring a lack of competition with the monopoly of these platforms. They can control and affect the results of your social media campaign without any reason, or they could ban your account if found your profile doesn't follow their terms and conditions. So this lack of total control can hurt your business and its marketing strategies.

So how to find balance?

After discussing the pros and cons of SMM, I can say that it is one of the most common marketing type these days because it gives the businessman control over his marketing, and it can come with the result if done in the right way. Therefore, you need to understand everything before starting it because understanding these platforms will help you use them wisely and reach the audience you want.

Conclusion

There are always two sides to a coin, and you need to see both of them; it never means skipping one and ignoring the other. The same goes for social media marketing; if you want to understand this critical type of marketing fully, you need to learn its pros and cons; I discuss both of them in this article. Social media marketing in Malaysia is becoming famous with time, and it is for the right reason. Because it is easy to start and control, you don't need much investment to start this campaign because you pay according to the outcome, and if you do it in the right way, it can balance the equation.