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Top 10 Digital Marketing Trends you need for 2022
Writing a brief on the 10 Digital Marketing Trends for 2022 might sound cliché, but these trends are essential this year. If you want to remain relevant in 2022, you must be aware of these changes and their direction in marketing strategies.
The aim is to explain what each trend means and how it relates to digital marketing in general. The trends have changed, so you should work through them from top to bottom if you want a linear reading experience.
Rise of Programmatic Advertising
The importance of programmatic advertising has increased drastically over the last year, and there's no sign that it will change any time soon.
Programmatic ads provide a better digital advertising campaign because they enable brands to advertise through relevant adverts. They target an audience that is more likely to be interested in the product based on previous behaviour and interests. Social media platforms like Facebook enable advertisers to target particular users through social profiling. And it is when they collect personal information from a user when they give their consent.
Marketers are also jumping on the bandwagon as they can now advertise through relevant adverts and save time. The rise of programmatic advertising has driven the need for marketers to be more creative.
Marketing Automation Becomes More Advanced
Marketing automation is already becoming more advanced, mainly because many marketers aren't utilizing automation to its full potential. The tools available are pretty complex and can be difficult for marketers who lack coding or tech skills.
Marketing automation has become more widely used because it makes marketing strategies more scalable. It means they can manage many leads and accounts effectively, which is sometimes difficult without automation. An increase in lead generation has become one of the essential digital marketing trends for 2021, so marketers need to be aware that they will need this tool to complete their tasks successfully.
A Focus on Content Marketing
Content marketing is one of the most important digital marketing trends of 2021, and it will remain relevant over the next few years. I expect content marketing strategies to become even more advanced as marketers develop new ideas and become closer to their audience.
The need for businesses to create engaging content that resonates with their target audience is increasing, which means you need to make sure your content marketing strategy is up-to-date. Don't create a blog that lacks value and doesn't offer anything worth reading, for example. Marketers have a duty of care regarding the content they publish.
The main aim of content marketing is to develop audiences by engaging with them by providing relevant, high-quality information. It means marketers need to understand what their audience wants for this trend to be booming. If your target audience consists of teenagers fluent in technology, don't publish an article aimed at managers.
And this doesn't mean you need to change your content strategy completely, but you should focus on developing the most critical aspects for your audience. You can do this by setting up marketing automation tools that gather information about your target market so you can produce content they'll enjoy.
More Big Data Adoption
Many marketers have predicted more big data adoption in 2021, mainly because it can positively impact campaigns. Big data refers to large data sets that are difficult to analyze manually, so marketers need big data tools to understand their target audiences properly.
Big data tools allow marketers to gather information on their audience's behaviour, enabling them to tailor their content to suit their needs. They can also analyze the data they have collected to identify important information about their customers, which helps create effective marketing strategies.
Artificial Intelligence Tools Become More Accessible
Marketers are already using artificial intelligence tools, but it hasn't become mainstream yet, although I expect this to change over the next few years. Not only are marketers becoming more aware of these tools, but they're using them as well.
Artificial intelligence tools allow marketers to become more organized. Instead of spending hours searching for information about their target audience and crafting content that meets their needs, AI tools can automate specific tasks at a much faster rate.
Marketers who use AI tools to automate their processes can focus more on creating engaging content, which is crucial for digital marketers to succeed. If your competitors are using AI tools and you're not, then you're putting yourself at a disadvantage.
Increase in Mobile Marketing
The number of mobile users is increasing, making it more important to specialize in mobile marketing. The success of a campaign or digital strategy largely depends on how well you can connect with your audience, and it is much easier when the tool they regularly use has connected to your brand.
I expect marketers to capitalize that customers are increasingly using mobile devices, which means you need to create content that's easily accessible via smartphones and tablets. You can do this by developing a responsive web design or adjusting your website's layout to be compatible with different mobile devices.
More Micro-Content Marketing
Microcontent is bite-sized pieces of information like images, GIFs, quotes, etc. I expect marketers to produce more micro content because it would be helpful for several purposes. Not only can micro-content increase brand awareness and provide valuable information about your products or services, but these pieces of content are also effortless to share online. You need to create high-quality content for your audience to take notice of and want to share.
Video Marketing Gains Traction
Everyone knows that video marketing is effective, which means marketers need to use this tool more effectively. The success of a campaign or digital strategy often depends on using the right tools, and video marketing has
Trends are constantly changing in the world of digital marketing, but not all changes are bad. For instance, the move to mobile has presented marketers with many new opportunities to reach their target audiences effortlessly and immediately. The rise in social media platforms has also allowed businesses to interact with customers more personally.
Every year brings something new in digital marketing. However, while some recent trends are inherently positive, others can be challenging for marketers. The growth of the wearable market, including devices like Google Glass and Apple Watch, is presenting new product development challenges - where marketers need to ask themselves whether they want to integrate their products with these technologies or risk becoming obsolete.
Marketing Automation
All businesses should be thinking about how they can leverage marketing automation to help them achieve their goals. Still, marketers at e-commerce companies need to act fast if they want to take advantage of this trend. Marketers should consider implementing tools that allow for better lead scoring and nurturing, which will allow for effective marketing across various channels. Personalization
Brands are using personalization more than ever before to make their communications more personal and relevant. Since consumers often prefer customized experiences (where information provide to them based on the target profile), it presents an opportunity for marketers to showcase their knowledge of their customer base.
Brands will continue to focus on personalization in 2022, with research showing that 71% of marketers plan to increase their investment in this area.
Wearable devices are revolutionizing the way people interact with technology - and marketers need to consider how they can utilize these new tools to reach their target market. For example, it's now possible to create location-based marketing campaigns - meaning that the content will only be available to individuals in a specific area.
Cross-channel Marketing
Brands need to make sure they're using cross-channel platforms correctly to take full advantage of marketing opportunities. According to research by Google, 70% of marketers list attribution as their biggest challenge, with an additional 26% citing the lack of cross-channel visibility.