Brand building in Malaysia through Social Media Marketing

Every business has a dream to convert itself into a brand of its niche; there is nothing more a company can wish for above having an emotionally attached audience to the business and its products. However, with the recent business developments in Malaysia, many enterprises struggle to find a stable base; they know where their ideal audience is, but they lack at reaching out to them and attaching them with their brands.

Many businesses try to convert them into some brand through SEO or Pay per click, but most do not reach their goals; why?? Because they don't know how things work, they lag on many things, and the result comes to no one wish for, they spend their money and efforts, but everything drains out from the holes created in their strategy. But if you are a business owner in Malaysia and have ways to convert your business into a brand, this article is a must-read for you. In this post, I will tell you about the seven core strategies to build a Brand in Malaysia through Social Media Marketing. You will not be the first to try social media marketing to build a brand, but remember, you can be the first owner of a business who can cross the winning rope with a trophy in hand by implementing these strategies successfully. So let's dive into the system:

1. Never miss the target audience

There are Billions of people on Social Media, and all of them are not interested in your products; no matter products are digital or physical. So you need to find your target audience, search for your product and be interested in your business. This targeted audience is the first step you have to take before jumping into the ocean of social media marketing. Because if you do not clear about your audience, their goal, needs, and wishes, then there are high chances that you will lose your direction.

You need to be sincere about your business and research your audience. People are always interested in your business, but they are present somewhere on the internet; go there, attract them with your brand and build your brand loyalty.

2. Everything unique

No one is interested in everyday stuff because it is readily available. Many businesses produce it, but fantastic stuff attracts the audience; it can be a unique idea, content, or product. With these three things, you can attract an audience. If you have a unique concept, then share it; interested people will follow you, but with having an idea, you can't think of money because you need to have a product to sell. So to create unique products and sell them to your audience.

3. Content strategy

There is a humongous amount of content present on social media platforms. Millions of people share lots of content every day, so the question is why anybody gives their attention to your content if the social media is already filled with content. The answer is engaging content and a content strategy. Yes, it would help if you had a content strategy to build a brand on social media from start to end. First, research the content already presented on social media about your business and what is lacking in that content; you can add more taste to that content by improving it to attract the same audience without much hassle.

4. Build relationships, not Followers

You cannot deny that many brand followers remain loyal to their brand until their death because something attracts them to that brand. The truth is the brand has built relationships with them; they feel personal attraction to the brand. They are not familiar followers who come after price. They read the brand name on a product and buy it without thinking again because they know that this brand always comes with quality. You need to do the same, not build followers; instead, build relationships because relationships last forever. So first, start by making falling and then convert those followers into relationships.

5. Be authentic and transparent:

Do you know that honesty does not need to ask for attention; it makes its impact; if you are authentic and transparent, everyone will like you and follow you because they know you will not betray them. The same goes for the brands and in business. If your brand is authentic and transparent with the followers, you need to do little to impact. But, on the other hand, if something fishy is happening behind the screen, it will not take you a long way because the followers are not at ease with your product or content. So there are high chances that they will leave you, and you can never take this risk in this age where many competitors are ready to take your audience from you.

Okay, where do you need to start?

So you are a young Malaysian entrepreneur, and there are many ideas present in your mind; you want to convert those ideas into a brand but lack the information to take the first step. You have to create social media pages for your brand and learn how social media marketing works. If you have capital in your hand, you can hire a content strategist and social media manager but remember that many business owners start all of this alone or with their friends, so don't hesitate to start it alone. Learn the basics, then start; if you are sincere with your business, then no one can stop you from building your audience and reaping the fruit of your efforts.

Conclusion

Remember one thing social media gives everyone the equal opportunity to use the platforms and do whatever they want. You can either waste your time by sharing useless content or your selfies or build a brand by sharing valuable and attractive content to build your audience. Many people start by converting their profiles into brands, launching a good brand, and using their followers to grow it. But if you have a winning social media marketing strategy, you are one step ahead of everyone else, and it can be your winning formula.