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7 things no social media agency would tell you
Social Media is an increasingly important marketing channel for any company. But it's not just about posting content and seeing what sticks; there are several things that no social media agency would tell you that can help your business get the most out of this powerful platform.
Social media agencies are in the business of making money. That's it. If they tell you otherwise, it's because they want to get more of your money from you! This blog post will discuss seven things that no social media agency would tell you. You can save yourself a lot of time and energy to grow your online presence by knowing these secrets!
With changing landscape of social media, it's challenging to stay on top of all the new trends and changes. There are always new things popping up that we need to learn. But what if there were seven key things you needed to know as a marketer? What would those be? Read on as I uncover seven essential pieces of information no social media agency would tell you.
1. Never stop learning
If this is just an experiment for you, then keep it fun and straightforward. If running a successful business is your goal, you need to be truthful with yourself and acknowledge that this will take a lot of time, effort, and hard work.
2. Be wary of the client; that's too good to be true.
Every business has a unique value proposition that differentiates it from others doing similar things. You know your strengths, so try not to accept clients too far outside your expertise. If they do not understand why you can't or don't want to take on this client, that's a bad sign. And it is not the foundation for an excellent client-vendor relationship.
3. Beware of the social media guru.
Every Tom, Dick and Harry with an online presence is a social media expert these days. If you have a few years of experience under your belt, then that's great. However, several people claim knowledge and skills they don't have. Find a person who knows what they are talking about and make sure it's someone with the proper credentials to back up their expertise.
4. Social media success is not always measured in "likes."
Sure, getting more Facebook likes is good, and it shows that people are starting to look at you more often. However, hundreds or even thousands of likes do not equate to business success. Have a goal with every action you take on social media rather than just seeing it as an end in itself.
5. Stop with the automated messages.
If you think sending out automated direct messages on Twitter helps get your brand more followers, then stop right now. No one wants to get an automated message from a stranger acknowledging their existence. Be human and write at least 50% of all responses by hand.
6. Know that you cannot please everyone
If someone starts cursing at you over social media, don't freak out and start sending apologies every which way. Be firm and professional without turning it nasty +be able to deliver on them.
7. No one cares about your business as much as you do
Let's face it; many companies are doing the same thing. When was the last time you went to Google and typed in "best social media agency in XYZ city"? You might be surprised by how little information is out there on some of these businesses. Getting found online is difficult work, so know that you're not alone.
Social Media is a powerful tool for business owners looking to expand their reach. It can be an invaluable marketing asset, but it can also be a time-consuming and expensive endeavour if not done correctly.
Bonus Tips
Social Media is constantly changing, so don't get too comfortable with your strategy or tools because they will soon become outdated.
If someone doesn't engage with your content, it might not mean they didn't like it - maybe they just missed it in their feed.
Social Media is not rocket science, nor does it require a team of experts to manage effectively.
Use automation effectively - Automation can help free up time you spend managing accounts so you can focus on other areas of marketing or build out your business.
Social media has become a necessity for businesses, and it allows you to grow your following and engage with customers in ways never before possible. But, there are many misconceptions about how social media works and what it takes to succeed on these platforms that keep people from maximizing their potential.
Conclusion
No one ever said the social media sphere is comfortable to navigate. If you've been feeling overwhelmed by all of your company's social media needs, it may be time for a new agency partner who can help get things back on track. Here are seven lessons no social media agency would tell you about what they do and how they work so that next time when looking for a new partner, you know what questions to ask them.
A social media agency will not tell you that they have no idea what's going on in the world of digital marketing. They are just as busy and aware of all these changes, but it's their job to act like they know everything about every new thing because, more often than not, they do. If this sounds like something you need help with or other services your company needs to be done (such as SEO), these tips will help you find the best social media agency.
In this article, I put together an exclusive list for you, just in case you've ever wondered what it takes to run a successful social media campaign. I hope this has been helpful, and please don't hesitate to reach out with any questions.