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10 reasons you need a digital marketing strategy in 2022
"Digital Marketing can bring you sales that just wasn't possible before." (author: Ryan Hunt)
Today, it is crucial for businesses to have a digital marketing strategy. In the past, people would rely solely on traditional forms of marketing such as television and radio advertisements - but with the rise of online media and social networking sites, this rule has since been broken. The following article will analyze why you need a digital marketing strategy and benefit from having one.
With so many different options available to market your brand online, it is easy to see why those looking to improve their businesses take advantage of it. A simple Google search for 'SEO Company' returns over 1 million results as potential clients seek help to help their businesses grow.
A digital marketing strategy has many benefits for your business, such as finding new customers and increasing brand awareness. For example, A consumer is looking for a product they plan on purchasing - say, a pair of running shoes. They conduct a Google search and find the top-rated website results in their desired geographic location. The website itself offers free shipping worldwide with an excellent return policy. In addition, it has positive customer reviews, which all contribute to the consumer's decision to purchase from them rather than another eCommerce company or other source. This is just one example of where having a visual presence on the internet can prove invaluable to your business. Today, people are more inclined to use engines, social media websites, and blogs.
The internet is the most powerful tool for communication and marketing available today, but it's certainly not free. Like any other business or product promotion vehicle, the digital world requires research and strategy to reach your target audience successfully. So, just like you might write a marketing plan for your "offline" business, you may need to consider writing one for your digital presence as well.
So if you're ready to get on that train of thought (and hopefully pull out some of those old college marketing textbooks), here are ten reasons why you should be working towards establishing an effective digital marketing strategy in 2022:
1. Your competition probably already has one.
Don't know who your competitors are? Try doing a simple Google search. Chances are they're already online and active on some of the most popular digital platforms, such as Facebook, Twitter, Instagram, and Pinterest. And remember – just because they're there doesn't mean you can't be too.
2. There's a massive demand for it.
According to the latest research by the Content Marketing Institute and Marketing Profs, over 86% of companies surveyed had at least one person dedicated to content marketing. That's a lot of hungry marketers looking to make an impact with their target audiences.
3. Converting from traditional media is easier said than done
To bridge the gap between print and digital marketing, you'll need a robust digital presence with plenty of online traffic gathering points (websites and social media channels.
4. Everything is measurable now.
Tracking and measuring your marketing efforts through digital noise can be a real challenge. Luckily, different agencies can help sort through those Googles of data for you. They're experts at assessing the overall effectiveness of their client's digital strategies and campaigns – from web design to pay-per-click advertising to live chat solutions.
5. It's going mobile, fast.
With more users going mobile all the time, it's healthy (not to mention necessary) for a solid digital presence to go along with it. According to a report by Cisco, consumer internet traffic in video, audio, and text will be 80% mobile by 2020.
6. Your digital strategy = your foundation.
While you're putting together your ideal digital marketing plan, make sure you keep in mind any technological advances that are bound to happen in the next few years. Like a good house needs a solid foundation, so does a robust online platform.
7. Personalization is everything now.
Millennials are quickly taking over as the world's most powerful buying force. And they have no problem turning to brick-and-mortar stores or their favourite eCommerce sites if it means being able to shop precisely how they want. But, as customers continue to evolve and seek more personalized options, personalizing your website with detailed targeting is a must.
8. The "omnichannel" approach
Trying to reach your customers through just one medium, whether digital or traditional, will not cut it in 2022. According to the Adobe Digital Insights eCommerce report, over 80% of consumers use multiple devices throughout their shopping experience. Keeping up with today's multi-device world means making sure your website, social media channels, and email marketing are all on the same page.
9. Everyone's an influencer now.
Customer loyalty plays a huge role in any customer success plan, but what about your online reputation? Customer loyalty goes far beyond your site design and into the content that you put out there for the world to see. If you want your customers to keep coming back for more, you'll need a strong content marketing strategy behind it – which means building up an effective team of influencers who are willing to help spread the word about your brand.
10. It's never too late
Whether through social media or other digital platforms, no one should ever miss out on getting their message out there. That being said, if you haven't established an effective digital marketing strategy in 2022 yet, now is the time.
I hope this brief covered all the bases for digital marketing opportunities in 2022. Thanks for reading.